Space SYNONYM

In the summer of 2019, SYNONYM launched its first project space hidden away in Nakamura Kōen 中村公園, Nagoya 名古屋, an area known more for its shōgun history than for its tourism, art galleries or creative initiatives. Working with local design studio mille-feuille, we transformed an old abandoned pachinko prize-exchange point, located on the ground floor of a 40-year-old residential building erected during the mid-Shōwa 昭和 era. The project space hoped to breathe fresh air into the local area and invite visitors to step into a somewhat unexpected world rid of distraction.

Evolved around on the concept of geometrical shapes and layers amidst an implementation of different materials like concrete, wood and glass whilst optimising the limited natural light, the space is divided into two separate exhibiting segments connected by a set of steps. Determined to keep the heritage of the Kimura building alive, traces of history can still be witnessed from the exposed and decayed ceiling, drawing out a distinctive contrast to the minimal interior.

Operates considerably differently to a conventional art gallery, SYNONYM’s online platform engages audiences with works and stories of the creator, where you may also purchase their works directly shipped from Japan, whereas the offline space morphed ideas into physical and real-life experiences, open to curatorial collaboration aiming to blur the boundaries across disciplines and sectors, we initiate, direct and manage curatorial project, presentation and exhibition.


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Editor: Axel Wang

Photography: Rui Yasue 安江 塁

Space Designer: mille-feuille

Words & Design: Axel Wang

Location: 1E, 1-chome-4 Inuidecho, Nakamura Ward, Nagoya, Aichi 453-0832

                  〒453-0832 愛知県名古屋市中村区乾出町1丁目4 1E


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This Privacy Policy (the “Policy”) provides information regarding the management and protection by SYNONYM of personal data processed from website visits, purchases, calls and surveys. It also explains the process to exercise individual privacy rights regarding one’s personal data held by SYNONYM. SYNONYM respects every visitor’s right to privacy and is committed to personal data protection. By using the site you agree to the terms and policies, which may change occasionally.

1.Collection

The personal information we collect from you may include name, contact details such as email address, telephone number and residential or work address, as well as payment information when you submit an online order, emailing us information in regards to an order, creating an online account, and/or subscribing to the newsletter.

2.Usage

The information provided by you will only be used for its intended purpose unless otherwise noticed. Such collected information is used for providing goods and services that are requested, as well as for communication and website operation purposes. We may admend the terms or policies occasionally, you may also be notified if we consider any of the amendments is important enough.

3.Sharing

The information you provide may be disclosed to trusted partners of SYNONYM’s, who would need such information in order to provide goods or services on behalf of SYNONYM. You give the consent to the disclosure of the information when such request for goods or services is made. Any legal binding requests regarding disclosure of your personal information from government or law enforcement bodies we may have to comply. Under the circumstance where a request for information from other third parties is made, including potential buyers of the business or assets, we may be required to transfer collected data as assets, other data collected from you including website usage, browsing and operation histories and patterns may also be disclosed and transferred though statistics generated from our customers will remain anonymous and de-personalised.

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Your data is stored and protected on our system for as long as necessary, our website and server provider will also ensure that your personal information is guarded against any illegal or unauthorised attempt or usage. No data transmission over the internet and wireless network is guaranteed to be 100% secure however, though we strive for protection any information you provide is at your own risk. You are within your rights to see, correct or delete all the information about you that is held by us; if you no longer wish to receive any materials from us you are entitled to withdraw your consent, please inform us at hello@synonym.jp.

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